ITS Forum 2025
Driving the Future – ITS for Safer, Smarter, and Sustainable Mobility
October 29, 2025
Located at UCR Glasgow Residential Restaurant (“The Zone,” 2nd Floor)
680 W Linden St, Riverside, CA 92507. View map.
As part of the week-long ISO/TC 204 Plenary on Intelligent Transport Systems, the Center for Environmental Research and Technology (CE-CERT) and Research and Economic Development (RED) at the University of California, Riverside, invite you to a one-day Intelligent Transportation Systems (ITS) Forum.
Coinciding with this global gathering of industry, research, policy, and standards leaders, the ITS Forum offers a unique opportunity to bring these communities together for candid dialogue, collaboration, and near-term coordination.

Why Attend?
Join participants from across academia, industry, and government as we unpack the role of ITS in shaping safer, smarter, and more sustainable mobility. Through keynotes, panel discussions, technical sessions, and interactive workshops, the forum will highlight innovations in AI, connected infrastructure, congestion management, and automated vehicle readiness. You'll also gain first-hand insight into regional and international deployments, as well as the policy and technology frameworks driving global ITS progress.
Forum Highlights:
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Keynote Address: The evolution of ITS technologies and their real-world impact
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Panel Sessions: Deep dives into safety, sustainability, and congestion mitigation
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AI in ITS: How artificial intelligence is redefining mobility
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Interactive Workshop: Preparing infrastructure and policy for automated vehicles
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Networking: Opportunities to connect with local leaders, international delegates, and transportation innovators
Thank you to our 2025 ITS Forum Sponsors
Evening Reception at The Cheech

Location: 3581 Mission Inn Avenue, Riverside, CA 92501
Date: Tuesday, October 28, 2025
Time: 6:00 PM – 8:00 PM
Kick off the ITS Forum with an evening at The Cheech Marin Center for Chicano Art & Culture in downtown Riverside — one of the nation’s premier destinations for Chicano art. Known simply as The Cheech, this vibrant museum houses nearly 500 works of paintings, drawings, sculptures, and photography from acclaimed Chicano artists.
Against this inspiring backdrop, you’ll enjoy light refreshments and networking with international delegates, researchers, and industry leaders while exploring bold, colorful exhibits that celebrate heritage and innovation alike.
Hosted by UCR's Research and Economic Development (RED), this reception is a great opportunity to connect, recharge, and immerse yourself in Riverside’s art and culture before a full day of ITS programming.
Parking & Access
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On-site garage adjacent to The Cheech
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Nearby city garages & meters (some free after hours)
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Accessible parking & ramp access via Orange Street
Time | Session | Details |
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8:30 – 9:00 AM | Registration & Networking Breakfast |
Join us for a continental breakfast as you register for the forum. |
9:00 – 9:15 AM | Opening Remarks |
Welcome remarks from:
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9:15 – 10:00 AM | Keynote Address: Four Decades of Progress in ITS -- What Have We Learned? |
This keynote address gives an overview of the roots of ITS and the creation of the current research, development, and standardization programs on ITS. Taking off from the framework of the ISO TC204 international standardization activities, it highlights what we have learned from the experience gained in deploying and operating ITS. Keynote speaker: Steven Shladover, UC Berkeley, Partners for Advanced Transportation Technology (PATH) Lead Researcher |
10:00 – 11:00 AM | Panel Discussion 1: ITS for Safety and Congestion Management |
Intelligent Transportation Systems (ITS) play a crucial role in enhancing safety and managing congestion on roadways by integrating advanced vehicle and infrastructure technologies such as sensors, communication systems, and real-time data analytics. These systems enable proactive traffic management through tools like adaptive traffic signals, incident detection, and dynamic messaging, which help reduce delays and improve response times to accidents or hazards. ITS also supports safer driving conditions by providing drivers with timely information about road conditions, speed limits, and potential dangers, while facilitating smoother traffic flow and reducing bottlenecks. Overall, ITS contributes to a more efficient, safer, and sustainable transportation network. This session will set the scene for how ITS is contributing to the overall well-being of our lives Discussion will cover:
Moderator: Kanok Boriboonsomsin, University of California, Riverside Panelists:
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11:00 – 11:15 AM | Morning Tea Break | Light refreshments and networking. |
11:15 – 12:15 PM | Technical Session: Harnessing Artificial Intelligence for Smarter Mobility |
Artificial Intelligence (AI) is increasingly being integrated into Intelligent Transportation Systems (ITS) to enable autonomous driving, enhance decision-making, optimize traffic flow, and improve safety. By leveraging machine learning and predictive analytics, AI can process vast amounts of real-time sensor data for navigation, traffic data to forecast congestion patterns, detect incidents, and suggest optimal routing strategies. AI-powered computer vision systems can also monitor road conditions, identify hazards, and support autonomous vehicle navigation. Furthermore, AI enables adaptive traffic signal control, which dynamically adjusts signal timings based on current traffic volumes, reducing delays and emissions. Overall, AI transforms ITS into a more responsive, efficient, and intelligent framework for modern transportation management. Discussion will cover:
Moderator: Amit-Roy Chowdhury, University of California, Riverside - RAISE Institute Panelists:
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12:15 – 1:15 PM | Lunch Break | Lunch provided for attendees. |
1:15 – 2:15 PM | Panel Discussion 2: Sustainability through ITS |
Intelligent Transportation Systems (ITS) contribute significantly to sustainability by promoting more efficient and environmentally friendly mobility solutions. ITS reduces fuel consumption and greenhouse gas emissions by smoothing traffic flow, as well as minimizing idling and congestion. Additionally, ITS supports the integration of electric vehicles and public transport by providing infrastructure for charging stations and real-time transit information, encouraging modal shifts away from single-occupancy vehicles. ITS helps cities reduce their carbon footprint and move toward more sustainable, resilient transportation networks. Discussion will cover:
Moderator: Matthew Barth, University of California, Riverside Panelists:
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2:15 – 3:15 PM | Workshop: Preparing for Automated Vehicles |
The relationship between Intelligent Transportation Systems (ITS) and automated vehicles is deeply interconnected, as ITS provides the foundational infrastructure and data environment that enables safe and efficient autonomous driving. ITS technologies such as vehicle-to-everything (V2X) communication, real-time traffic management, and sensor networks support automated vehicles by delivering critical information about road conditions, intersections, and potential hazards. In turn, automated vehicles contribute data back to ITS networks, enhancing situational awareness and enabling more responsive traffic control. This synergy improves safety, reduces congestion, and supports the broader goals of smart mobility and sustainable urban transport systems. The workshop will cover:
Moderator: Hang Qiu, University of California, Riverside Panelists:
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3:15 – 3:30 PM | Afternoon Tea Break | Light refreshments and networking. |
3:30 – 4:30 PM | Closing Plenary: The Road Ahead — Building Collaborative Ecosystems for ITS Innovation |
This plenary session will provide a summary of the day's key insights and explore future directions and collaborative opportunities for ITS innovation. Speaker: Rafael Guzman, City of Riverside |
4:30 PM | Closing Remarks |
Closing remarks from:
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ITS Forum Venue
UCR Glasgow Residential Restaurant — “The Zone,” 2nd Floor
680 W Linden St, Riverside, CA 92507 — View map.
Arrival & Check-in
- Check-in opens at 8:30 AM
Parking & Transportation
- Rideshare encouraged (Uber/Lyft)
- Purchase parking in advance for Lot 13 — VIEW PARKING INFO HERE
For questions or inquiries, please contact:
Matthew Barth at barth@ucr.edu or Sara Salsgiver at ssalsgiv@ucr.edu.